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Flock is a web browser built on Mozilla’s Firefox codebase that specializes in providing social networking and Web 2.0 facilities built into its user interface. [1] Flock v2 was released on October 14th 2008.[2].
The Flock browser is available as a free download, and supports Microsoft Windows, Mac OS X, and Linux platforms.
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Flock 2.0 integrates social networking and media services including MySpace,[2] Facebook, YouTube, Twitter, Flickr, Blogger, Gmail, Yahoo Mail, etc.[3] Notably, when logging into any of the supported social services, Flock can track updates from friends: profiles, uploaded photos, and more.
Other features include:
In December 2007, Flock won the Mashable Open Web Awards for Applications and Widgets[10] and in March 2008, Flock won the South By Southwest[11] Web Award for Community.[12]
Flock 1.0 was reviewed by CNet as "Best Mac Software of 2007."[13] PC World's Harry McCracken reviewed Flock as his "New Favorite Web Browser."[14]
In February 2008, AOL announced that it would discontinue support for the Netscape browser, and recommended Flock and Firefox as alternative browsers to its userbase of Netscape 9 users.[15] For the Netscape 8 userbase, AOL recommended only the Flock browser to its users.[16] In March 2008, Flock announced that they had seen "nearly 3 million downloads" and a 135% percent increase in active users in the first two months of 2008. They also announced "more than 70 percent of Flock users making it their default browser of choice."[17]
In May 2008, Flock won the Social Networking category of the Webby Awards.[18][19] Flock was nominated for this award along with Facebook, Bebo and Ning. On July 22, 2008 Linux distributor PC/OS [20] announced that the Flock browser would replace Firefox as its primary browser on its workstation releases.
The most common criticisms of Flock are that it is buggy and has a complicated User Interface .[21] While the user interface is seen by its own community as a strength,[22] some believe that there is feature and interface overkill.[23] This has been attributed to the failure of Flock to adhere to Human Interface Guidelines. [21] The large number of features may also cause sluggish performance.[24] One user expressed concern that Flock sends data back to its developers. This led some users to accuse Flock of being spyware, but a Flock Community Ambassador immediately disputed this, saying that "Like other browsers, Flock collects limited, non-personally identifying information." [25] Recent versions of Flock include an option to turn off this data collection during installation.
Flock is the successor to Round Two who raised money from Bessemer Venture Partners, Catamount Ventures, Shasta Ventures, and other angel investors. Bart Decrem and Geoffrey Arone cofounded the company.[26]
Flock raised $15 million in a fourth round of funding led by Fidelity Ventures on May 22, 2008. The company's previous investors, Bessemer Venture Partners, Catamount Ventures, and Shasta Ventures, also participated in the round. The company plans to use the funds to expand its research and development, marketing, and global expansion efforts. To date, the company has raised an estimated $30 million.[27]
Upon exiting beta Flock has won a number of awards:[28]
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