
Ford SYNC is a factory-installed, in-car communications and entertainment system developed by Ford and Microsoft. The system will be offered on 12 different Ford, Lincoln and Mercury vehicles in North America for the 2008 model year.
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Ford SYNC allows drivers to bring nearly any mobile phone or digital media player into their vehicle and operate them using voice commands, the vehicle’s steering wheel, or radio controls.[1]
The technology was announced by Ford President and CEO Alan Mulally at the annual North American International Auto Show in January 2007. Microsoft Chairman Bill Gates made an appearance via live satellite.
Ford SYNC allows various portable digital music players (i.e., the iPod and Zune) and Bluetooth-enabled mobile phones to be operated with simple voice commands. SYNC can even receive text messages and read them aloud using a digitized female voice “Samantha.” SYNC can interpret a hundred or so shorthand messages such as LOL for “laughing out loud” and will read swear words; it won’t however, decipher obscene acronyms.[citation needed]
It is priced as a $395 option.
Ranked #4 on Popular Mechanics - The Top 10 Most Brilliant Gadgets of 2007. [2] Recognized by Popular Science magazine with a "Best of What's New Award" for 2008 in November 2007. [3]
The following vehicles will be offered for the 2008 Model Year with SYNC as either an optional or standard feature:
Ford Escape [XLT Model]
The following vehicles will be offered for the 2009 Model Year with SYNC as either an optional or standard feature:
Italicized features only available on 2009.5 and later model years.
The system is based on an ARM 11 processor, uses 256MB of DRAM and 2GB of flash memory, runs Microsoft Windows Mobile for Automotive operating system [6] and speech technology by Nuance Communications. Utilizing the USB port, SYNC's Windows-based operating system can be updated to work with new personal electronic devices, which consumers tend to swap out more frequently than their vehicles.
Its monetary cost to Ford seems to have been low $395 for the time whereas other manufacturers charged in the $1000 or more range, although all of the unassembled components listed above cost $30 to Ford, claims iSuppli in its investigation.[7]
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